Launches need a system
A launch should not begin when ads are switched on. It starts with listing readiness, keyword priorities, competitor pressure, review situation, inventory, pricing, and ranking targets. PPC then becomes one part of the sales velocity plan.
Launch support includes
- Product readiness and competitor review
- Keyword priority map for launch
- Initial PPC campaign structure
- Pricing and promotion direction
- Daily sponsored and organic rank tracking
- Post-launch search term cleanup and bid adjustments
Relaunch recovery
If a product lost rank or was suspended, the relaunch plan focuses on re-indexing, traffic quality, conversion, and controlled spend. The objective is to recover visibility without blindly burning budget.