GUgrowithumair Book audit

Background

Work experience, education, and credentials in one place.

I am Umair Fayyaz, an Amazon Operations Manager and PPC specialist based in Lahore, Pakistan. This page brings together the professional roles, academic foundation, and Amazon training behind growithumair.

5+ yrsAmazon PPC and account work
30+Private label clients supported
2021Fiverr marketplace proof since
Work experience Credentials LinkedIn profile Fiverr gig proof
Umair Fayyaz Amazon PPC and operations specialist portrait

Behind the work

A hands-on Amazon specialist, not a faceless service page.

The experience below connects directly to the proof shown in the case studies: PPC management, launch planning, keyword research, ranking support, listing optimization, and profitability review.

Umair working at his blue-wall desk setup with dual monitors Dual-monitor setup showing marketplace dashboard and professional profile RGB desk setup with monitor, keyboard, and work chair

Fiverr proof

Public marketplace history supporting the work shown here.

Umair's Fiverr profile shows a 5.0 public rating across 9 reviews, including full marks for communication, recommendation, and service as described. It supports the Amazon PPC, listing optimization, keyword research, launch support, and account management work shown on this site.

5.0
Rating
9
Reviews
5.0
Communication
Open Amazon service gig Open LinkedIn profile

Work Experience

Amazon operations, PPC, account management, and advertising roles.

  • Manage GBP 15k+/month ad spend across US, UK, EU, and CA marketplaces for 5+ brands.
  • Maintain 25-32% ACoS and sub-10% TACoS while scaling monthly revenue from $2k to $30k+.
  • Launched 8+ products achieving top 3 page ranking in 12-20 days.
  • Execute campaign optimization using Bulk Operations, Search Query Performance reports, and Brand Analytics.
  • Improved organic sales share from 40% to 65%+ through strategic keyword targeting.

Amazon PPC Operations Skills

E-commerce SEOOrganization SkillsAmazon Brand Analytics
  • Managed Amazon account for a vegan and gluten-free sweets brand.
  • Handled PPC campaigns to optimize advertising spend and visibility.
  • Conducted listing optimization to enhance product appeal.
  • Analyzed profit margins for sustainable business growth.
  • Scaled quarterly sales from GBP 33k to nearly GBP 50k with improved net profit.

Amazon Account Management Skills

Amazon Seller CentralAdvertisingListing Optimization
  • Delivered PPC management, listing optimization, and launch support for 10+ international clients across 4 marketplaces.
  • Generated GBP 500k+ in revenue with average ACoS of 28-35% and TACoS under 12%.
  • Provided full-funnel campaign setup across Sponsored Products, Brands, and Display with weekly reporting.
  • Conducted keyword research, competitor analysis, and listing audits using Helium 10, Jungle Scout, and Amazon Brand Analytics.
  • Maintained 5-star rating with 100% client satisfaction and repeat engagement.

Fiverr Marketplace PPC Skills

Amazon PPCHelium 10Jungle Scout
  • Managed advertising strategies to improve product visibility and competitiveness.
  • Researched and optimized keywords to improve product listings and attract targeted traffic.
  • Set up campaigns targeting competitors with subpar listings and high prices.
  • Used promotional coupons to create attractive pricing and drive initial sales.

Advertising Strategy Skills

AdvertisingAdvertising ManagementKeyword Research
  • Scaled monthly ad spend from GBP 3k to GBP 25k+ for 3 textile and home goods brands while maintaining 22-28% ACoS.
  • Launched 5 new products achieving break-even rank within 1 month through early-stage PPC bidding.
  • Reduced wasted ad spend by 35% through negative keyword optimization and placement bid adjustments.
  • Collaborated with design and copywriting teams to improve listing conversion rates by 18-22%.
  • Trained junior team members on campaign structure, bid strategies, and reporting best practices.

Amazon Campaign Scaling Skills

Amazon VATarget AudiencePPC Training
  • Supported Amazon campaigns, product strategy, account tasks, and launch preparation.
  • Worked on campaign setup, competitor research, product listing tasks, and marketplace operations.

Marketplace Assistant Skills

CampaignsProduct StrategyAmazon Operations

Education & Credentials

Formal education, Amazon learning, and professional skill proof.

A technical foundation for structured problem solving, reporting, data analysis, workflow systems, and account diagnostics.

Computer Engineering Skills

Data analysisSystems thinkingReportingProblem solving
  • Amazon FBA Mastery.pdf
  • Merch by Amazon Mastery.pdf

Amazon Training Certifications

Product StrategyCompetitive AnalysisAmazon FBA

Academic foundation before computer engineering and Amazon marketplace specialization.

Academic Foundation

Learning disciplineAcademic foundation

Amazon PPC, account management, listing optimization, launch planning, keyword research, marketplace operations, client reporting, and profitability review across freelance and full-time roles.

Professional Amazon Credentials

Amazon PPCLaunch PlanningKeyword ResearchProfit Review

Data-backed decisions

Every change should have a reason: search terms, rank movement, conversion, sales velocity, or margin.

Direct communication

Clients get practical updates and clear priorities instead of vague reports.

Performance mindset

Underperforming campaigns are diagnosed, cleaned, and rebuilt with a profit-first plan.